Tuesday, May 17, 2011

The Importance of Twitter Lists

It won’t take long, as you sift through the wealth of articles on Twitter, to realize that this 5-year-old company is fast becoming a powerhouse for news syndication, customer service and brand building.  When the entire world is tweeting about a government assassination before the President has even confirmed the news…well, it speaks volumes.
We’ve come to understand the importance of the #Hashtag over the years and are finally beginning to compile a good set of ‘guidelines and best practices’ (which we all know will continue to evolve) but there is still one important organizational tool that appears to be overlooked – lists.
Twitter lists became available in 2009 allowing users to organize their feeds into groups. Sure it isn’t the most exciting feature available but if used correctly it can act as an invaluable tool for streamlining your contacts and day-to-day activities on Twitter.
 “…you can create a list that groups together people for whatever reason (the members of your family, for example), and then you can get a snapshot of the things those users are saying by viewing that list’s page, which includes a complete tweet stream for everyone on the list.”
Why List Building is important

Twitter, like any other social network, thrives on the community building aspect. As a business, you really should be segregating your audience into various communities e.g. partners, journalists and customers.  If you want to know what your consumers are thinking, and you don’t want to read through the hundreds of updates from CEO’s, marketing teams or the ever increasing ‘bots,’ then tomorrow’s post is for you.
In short, Twitter lists provide you with a finer level of control over your followers.  This way you will never miss a compliment, question or, we hate to bring them up, complaints.
Come back tomorrow for a step-by-step guide on how to create lists in Twitter.


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