#1. Spend a few minutes on Twitter each day.
If you don’t log in to your Twitter account on a daily basis then you are effectively refusing to listen to your audience. This is the hard and fast rule and why I’ve placed it as the #1 tip. You don’t have to sit online all day, but take at least a few minutes and tweet a couple of things your followers will find valuable. Check for mentions and respond. Ten minutes of your time could make the difference between an effective Twitter account and one that appears stagnant.
This goes hand in hand with tip #1 but deserves a bigger mention. When someone @replies your account, you shouldn’t let their words go unheard. These are potential customers/followers, and they’re vital to the growth of your brand. Get back to them and show that there is reward in following your account.
Remember: Being on top of your mentions shows that you care about your Twitter presence and the people that follow you.
Twitter is a great way to promote your brand, but if you’re too vocal, people will delete very quickly. Go ahead and promote, but walk the line between promotion and spamming very carefully.
Remember: This is about engagement. Don’t turn up to the party and just talk about yourself.
#4. Pay attention to mentions of your brand & engage.
People are talking about your brand on Twitter right now so why are you not getting involved in the conversation? Use Twitter search tools to find out what people are saying about your brand. Use them as if your Twitter success depends upon them, because it does.
Remember: The more conversations you’re able to contribute to, the more people will take notice.
Be original with your tweets and provide value.
Remember: Make your Twitter account the primary source of information about your brand on Twitter.
When I follow an account and I get a DM a few hours later asking me to like their Facebook page it fills me with rage. Why is the first message from an account asking me to do something? I just followed you!!
Remember: If you want to thank your followers for following, do it personally. Sure, it takes more time, but make a connection.
Humans, not logos, create connections. Twitter is social, so show your face!
Remember: Be real and create authenticity. It doesn’t matter how cool or edgy your logo is if you can’t create a connection with other Twitter users.
You’re not always going to hear what you want about your business or industry. Kindness rules all, even if you receive comments that are less than amicable. If there was a mistake on your part, acknowledge it and apologize for it. Do what you can to make sure it doesn’t happen again. If it’s a difference of opinion, be open to hearing the other side.
Remember: Don't take things personally. Never resort to harsh words or indifference toward negative comments. Twitter is a very public forum, you can't afford to get in an argument for all to see.
We all want to be re-tweeted, but in order to heighten our chances of that happening, we need to share the content and message of others first. If you re-tweet someone often enough, they’ll remember you and likely follow you. That’s when they’ll probably return the favor by re-tweeting your content.
Remember: Sharing is an important part of building Twitter relationships.
Twitter is great for networking, promotion and interaction, but it’s not a savior in and of itself. It’s simply a tool. It’s important to recognize that, while social media is showing its true potential in the business world, it’s not going replace other forms of promotion.
Remember: The best plan is a plan that includes a healthy mix of both new and traditional channels of promotion.
More articles on Twitter:
Crisis Management on Twitter
How to Create Twitter Lists
The Importance of Twitter Lists
How to use Twitter - The Pitfalls